New Brand in store: Sweet Protection

Sweet Protection performance MTB apparel now in stock!

We are super happy to announce we have recently taken delivery of our new Sweet Protection SS18 MTB range for men and women, including the renowned Hunter series, the award-winning Bushwacker II MIPS helmet, pads and gloves. The innovation in technology, fit and performance from this Norwegian brand stands them apart from many other mountain bike apparel brands,  offering subtle Scandinavian style combined with unrivaled comfort  and maximum performance in all weathers and terrains.

The Sweet Mission

“We create superior protection inspiring people to push their boundaries”

The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway close to Swedish border in 1988.

Sweet Protection blends industry-leading innovation with the finest craftsmanship available to create the safest and most advanced helmets,protective gear and apparel.

Sweet strives to inspire every outdoor enthusiast – from World Cup ski racers to the weekend warrior out with their kids and everyone in between – to give them the confidence to go further and faster. If you aren’t able to push your own limits, we aren’t doing our job.

Our core design philosophy – Stronger, Lighter, Better – guides all of our decisions.  We are overachievers with extremely high expectations for our products; well above and beyond industry certifications and standardized tests.

Sweet is based in Norway and was founded by a tight-knit group of skiers, riders, cyclists and paddlers, looking to make the best helmets and apparel available. We build the gear we use and stand behind every product we make. To us there is no compromise. Our passion is your protection.

Live to Play another Day.

See the full range here

Watch this space for staff products reviews!

We are more than happy to answer any questions you may have, get in touch!

Alf Jones Cycles

82 Chester Road Gresford LL12 8NT

01978 854 300

Opening hours

Mon – Fri 9:30am – 6pm (8pm Thurs)
Saturday 9:30am – 5:30pm
Sunday 10am – 4pm

Made with Zeal