Here at Alf Jones Cycles we are committed to maintaining the trust of our customers, visitors to our website and email subscribers. On 25th May 2018 most processing of data by organisations will have to comply with the GDPR General Data Protection Regulation and we would like our customers to be confident that the information you give us for our database and when using our website is safe and secure.
The information and data we hold:
At times, we will ask for your personal information, relating to sales, quotes and information requests in store. We will store your details including your name, postal and billing addresses, email addresses and phone numbers, plus details of your purchases. We do not hold any payment card information of any type.
When you visit our website we may collect information about your online browsing behaviour and any devices you have used to access our website (including your IP address, browser type and mobile device identifiers) purely to use for our own marketing purposes. We use a third-party service to collect this information, Google Analytics. Visitors to our website are not identified in this data, purely numbers of visitors/traffic and behavioural data is processed.
We will contact you in response to communications that you have directed at us. We want to be able to help you so we use personal data to provide clarification or assistance in response to your communications.
Our subscriber emails:
When you use our website ‘sign-up’ form or agree to our marketing options in store, we will collect personal information. We use Mailchimp, a third-party marketing tool to email our customers directly about new products, information, offers and events. This usually happens on a weekly basis, but occasionally we may send them more frequently if we have something really important to share. We gather marketing data from Mailchimp to help us improve our email content to our customers.
You can unsubscribe from our emails at any time, by clicking the ‘unsubscribe’ link at the bottom of any of our emails. You may also contact our data controller Sophie Halcrow to request this.
Our Social Media:
We use third-party Social Media platforms Facebook, Instagram & Twitter to promote our business, services, offers and news. Any public interactions made via social media platforms are visible to all. Any private/direct messages from customers via these social media platforms containing private information will not be shared with any other organisations.
We will only collect and use your personal information in accordance with EU data protection laws. We do not pass your information on to any other businesses or organisations. Our grounds for processing your personal information are as follows:
Consent – where necessary we will only collect and process your personal information if you have consented for us to do so
Legitimate Interest – We may use and process some of your personal information where we have sensible and legitimate business grounds for doing so. Under EU privacy laws there is a concept of “legitimate interests” as a justification for processing your personal information.
Personal information that we hold can be accessed by the consumer at any time. Email your request to our data controller Sophie Halcrow.